July – August 1997 — Vol 19 No 4
Source
Open PDF • Jul–Aug 1997 • Vol 19 No 4 • 100 pages
Overview
WAP Travel Discounts (21). Why Do People Set Up Personal Web Pages? (Phil Shapiro, 83). Carol O'Connor Graphic Tips: Photoshop (19, 31) + Illustrator (56, 60). "Take No Prisoners": Suggested Apple Ads (Lawrence I. Charters, 20). EEK! mouseless! A 12 Step program for the mice dependent (Mary Keene, 22). Artist on Exhibit (Blake Lange, 32). From Movies to Media—Retooling Terran Interactive's Digital Compression Program (Dennis R. Dimick, 34). A Review of OneClick and PreFab Player (Paul J. Chernoff, 39). Review of Fractal Design's Detailer (Etana Finkler, 52). Best of the TCS (Nancy Seferian, 57). World's Least Expensive Mac: $32 (Lawrence I. Charters, 61). A Few of My Favorite Shareware Things (Bob Le Vitus, 63) — famed Mac writer guest piece. The Bibliophile's Online Guide (Dan Wages, 65). Review of Clarisimpact (Paul Gerstenbluth, 69). QuickDraw (MDJournal, 75). 3rd Generation AOL (John Barnes, 79).
Apple II/III: Shareware, and more, from Russell Nielsen (Brian Mason, 84); PIX.WHIZ Upgrade Released (Geraldine Wright, 86); Using Apple /// System Utilities (Kevin E. Fitzmaurice, 87).
Highlights
Bob Le Vitus guest piece
Bob Le Vitus ("Dr. Mac", noted Mac author and Mac OS X for Dummies series) — guest "Shareware Things" piece.
Why Do People Set Up Personal Web Pages — Phil Shapiro
Web culture analysis — at the 1997 peak of personal-page creativity.
World's Least Expensive Mac: $32 — Lawrence I. Charters
Used Mac for $32 — Charters on the bottom of the secondhand market.
Take No Prisoners Apple ads — Lawrence I. Charters
Suggested aggressive Apple ad copy — meta-marketing piece. (Apple's marketing was famously dormant in 1996-97.)
EEK! Mouseless — Mary Keene
Keyboard-only Mac use — accessibility/preference piece.
Entities
People: Lorin Evans, Phil Shapiro, Lawrence I. Charters, Mary Keene, Carol O'Connor, Blake Lange, Dennis R. Dimick, Paul J. Chernoff, Etana Finkler, Nancy Seferian, Bob Le Vitus, Dan Wages, Paul Gerstenbluth, John Barnes, MDJournal, Brian Mason, Geraldine Wright, Kevin E. Fitzmaurice Topics: Web Pages Culture, Used Mac Market, Apple Ad Strategy References: OneClick, PreFab Player, Fractal Design Detailer, Clarisimpact, Bob Le Vitus Shareware
Connections to other issues
- Bob Le Vitus = noted Mac author — first Pi guest in our ingest range
- Web Pages Culture continues from Setting Up Home Pages in 1996-03 — V18 N02